1. Vocal for Local: During the epidemic period of Covid 19, we have realised the importance of our root level relations not only with the people but also with the nature, environment, which is beautifully and powerfully pronounced by our Prime minister in a phrase “Vocal for Local”. Thus we have thought to promote and provide a product which may address the multiple challenges before the local society and environment.
2. Eco friendly: Jute is known as Golden Fibre due to its utility thus it has attracted our attention. Product made by Jute are not only reusable but also the eco-friendly and cheap in comparison to other raw materials.
3. Women empowerment: This is one of our main mission to provide a platform for women to make them financially capable, which not only provide confidence but also the participatory role in decision making process of family and society.
4. Save the Earth: Earth is in danger due to unorganised and blind race in the name of development. Jute is pure fibre which help us to learn the value of coexistence from the centuries. Our country have the biggest source of the Golden Fibre, which is the great assets for us. Currently, Government’s initiatives and programmes are also work as the catalysis in our mission and vision